Quitting to succeed

Seth Godin, author of Tribes and Small is the New Big, has another book out – The Dip.

An important and audacious premise of The Dip is that quitting is sometimes the very best action to take to get what we want. Godin says, “we fail when we get distracted by tasks we don’t have the guts to quit”.

I see this in business often – the distraction of failing work. The project that started off as a good idea and has become a death march but no one will pull the plug because $2M has already been spent.  The job you stay in because you can’t imagine starting again despite knowing in your heart that it will only get worse and suck every last ounce of energy out of you for the rest of your career.

It happens at home too: The marriage that is being held together “for the kids”, thought the kids are miserable watching their parents slowly give up living. The children’s sports that parents keep the kids in even when the kids no longer love it, just because “we’ve invested so much already”.

Godin says in some situations no amount of work will lead to success, or there may be a light at the end of the tunnel but you’ll be almost out of oxygen by the time you get there.  The trick is to know when you’re at the decision point, when it’s time to throw one more log on the fire or move on to a better place.

His premise clicks nicely with reading I’ve been doing on Strengths, particularly the work of Marcus Buckingham in Now Discover Your Strengths. The premise there is to replace the painful and limiting improvement of weaknesses to a subjective level of “normal”, with the recognition of and improvement of natural Strengths. In the Improving Weaknesses model, you start at D or C- and get to B.  In the Strengths model you start at B+ and get to A++ with significantly more fun and less wasted energy.

Both approaches nicely work for clients in Adaptive Coaching – notice where you are in your journey and connect with others about the potential for success and how your strengths will help you get there.  Then take action to either quit and start something new based on your strengths and current resources, or keep going.  Based on the result, learn, adapt and start again.

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